Graphic Design
I am passionate about graphic design because I see it as a powerful way to merge creativity and communication, evoking emotions, conveying stories, and crafting impactful experiences. For me, graphic design is more than just visual expression—it’s a way to solve problems, build brands, and connect people in meaningful ways.
With my background in art and visual communication, I enjoy blending aesthetics and functionality to serve both practical and emotional objectives. I’m constantly inspired by design’s ability to transform complex ideas into clear and engaging visuals, whether it’s for a digital platform, printed material, or a complete brand identity.
Tokiosta Tapiolaan Exhibition Publication
I had the pleasure of designing and laying out Tokiosta Tapiolaan Exhibition Publication, a book born from the collaborative community curation of Museo Leikki and a dedicated network of hobbyists. This unique publication gives voice to Finnish enthusiasts of Japanese culture, weaving together hundreds of perspectives, memories, and experiences. Inside, you’ll find heartfelt quotes from fans, photographs of collectibles and memorabilia, snapshots of convention culture, and much more – including my own photography created specifically for the book. From lolita fashion lovers to vocaloid fans, from devoted anime viewers to passionate cosplayers – the book celebrates the vibrant and diverse fandom in Finland. More than just a publication, it’s a tribute to the way Japanese pop culture is not only embraced here but reimagined, lived, and made our own.
Graphic Design for Museo Leikki
Since 2022, I have worked as a freelance Graphic Designer for Museo Leikki, creating a wide range of visual content that brings their stories and events to life. My work spans from communication and marketing materials to flyers, videos, and merchandise design – each project tailored to capture the museum’s playful spirit while engaging audiences of all ages. By combining thoughtful design with a deep understanding of Museo Leikki’s mission, I ensure every piece not only looks compelling but also strengthens their brand and connects meaningfully with visitors.
Art Direction for Mainoste Print Oy
As the Art Director at Mainoste Print Oy, I create a wide range of print-ready materials. My work includes diverse visual design tasks, such as designing signage, wayfinding systems, maps, stickers, and informational boards. I take pride in delivering high-quality visual content that meets both functional and aesthetic standards.
"Transformers" Collateral Materials
I designed print-ready materials for Museum Leikki's Transformers - From Toy to Legend exhibition, including the poster, flyers, brochures, exhibition graphics, workshop materials and social media content.
"Your Friend, Hello Kitty" Collateral Materials
I designed print-ready materials from the image material created by Sanrio for Museum Leikki's Your Friend, Hello Kitty exhibition. The materials included the exhibition poster, flyers, brochures, exhibition graphics, and social media materials.
"From Tokyo to Tapiola" Collateral Materials
I designed print-ready materials for Museum Leikki's From Tokyo to Tapiola exhibition, including the poster, flyers, brochures, exhibition graphics, and social media content. All visual assets were exclusively created by me from scratch.
"Wonderland X" Exhibition Posters
I designed print-ready posters for Purkutaide's Wonderland X exhibition.
Campaign Materials
I produced print-ready materials for the election campaign of a Green League representative. The materials included flyers, brochures, a banner, flags, and content for a social media campaign.
Personal projects (Graphic Design)
I see graphic design as a constantly evolving field that offers endless opportunities to learn, grow, and experiment. This dynamic nature is what keeps my passion for design alive and thriving.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com
Thank you "Wonderland X"
I animated an advertisement with the theme "Thank you" for the Wonderland X exhibition for social media.
Kiko mascot
As the exhibition designer for Museum Leikki’s From Tokyo to Tapiola special exhibition, I created a unique mascot for the exhibition. By strategically using the mascot in the physical exhibition, museum pedagogy, as well as in communication and marketing, Museum Leikki was able to significantly enhance exhibition outreach and engagement.
"From Tokyo to Tapiola" exhibition trailer
I illustrated and animated a trailer for the special exhibition "From Tokyo to Tapiola" for theatrical release. The trailer was presented at the Espoo Ciné Film Festival.
My Little Pop Icons Merchandise
I design and create a wide range of merchandise for the beloved My Little Pop Icons brand. These products are sold through our own online store, as well as in museums and at various events. The merchandise includes textile products, magnets, keychains, stickers, prints, postcards, and mugs.