Design
I am an experienced and versatile professional in the visual arts field, with over a decade of experience running my own business since 2009. Through my work, I have gained expertise in areas such as graphic design, illustration, visual design, exhibition design, art direction, social media, communications, marketing, content creation, and photography. Take a look at my latest projects!
"From Tokyo to Tapiola" Collateral Materials
I designed print-ready materials for Museum Leikki's From Tokyo to Tapiola exhibition, including the poster, flyers, brochures, exhibition graphics, and social media content. All visual assets were exclusively created by me from scratch.
Tokiosta Tapiolaan Exhibition Publication
I had the pleasure of designing and laying out Tokiosta Tapiolaan Exhibition Publication, a book born from the collaborative community curation of Museo Leikki and a dedicated network of hobbyists. This unique publication gives voice to Finnish enthusiasts of Japanese culture, weaving together hundreds of perspectives, memories, and experiences. Inside, you’ll find heartfelt quotes from fans, photographs of collectibles and memorabilia, snapshots of convention culture, and much more – including my own photography created specifically for the book. From lolita fashion lovers to vocaloid fans, from devoted anime viewers to passionate cosplayers – the book celebrates the vibrant and diverse fandom in Finland. More than just a publication, it’s a tribute to the way Japanese pop culture is not only embraced here but reimagined, lived, and made our own.
"Your Friend, Hello Kitty" Collateral Materials
I designed print-ready materials from the image material created by Sanrio for Museum Leikki's Your Friend, Hello Kitty exhibition. The materials included the exhibition poster, flyers, brochures, exhibition graphics, and social media materials.
Art Direction for Mainoste Print Oy
As the Art Director at Mainoste Print Oy, I create a wide range of print-ready materials. My work includes diverse visual design tasks, such as designing signage, wayfinding systems, maps, stickers, and informational boards. I take pride in delivering high-quality visual content that meets both functional and aesthetic standards.
Kaikujat 3 - Book illustration
Currently, I'm illustrating and creating character designs for the new children’s and young adult sci-fi book series, Kaikujat 3 – Pelättyjen paluu.
Japanese Fashion Doll
I created illustrations of Japanese street fashion for Museum Leikki's interactive area in the From Tokyo to Tapiola special exhibition, as well as for museum shop products.
Kaikujat 2 - Book illustration
I created the illustrations and character designs for the new children’s and young adult sci-fi book series Kaikujat 2 - Kadonnut valo
Japan-themed Block Play
I designed a Japan-themed block play area where children can play with wooden buildings and characters, imagining themselves in the heart of Tokyo or the Japanese countryside.
"From Tokyo to Tapiola" Exhibition Design
I developed the visual and graphic design for the From Tokyo to Tapiola exhibition, including marketing materials. I designed the exhibition architecture, poster, flyers, brochures, exhibition graphics, and social media materials. I also designed a custom mascot, Kiko, to enhance exhibition communication. Additionally, I designed four interactive play stations with custom props. I was also responsible for the design and procurement of products for the museum shop.
"Ysäricorner" Exhibition Design
I created the visual and graphic design for the Ysäricorner pop-up exhibition, including the exhibition logo, graphics, and social media materials such as animations. The exhibition takes visitors on a nostalgic journey through the iconic toys, idols, TV shows, movies, and books of the 1990s
"Your Friend, Hello Kitty" Exhibition Design
I created the visual and graphic design for the Your Friend, Hello Kitty! exhibition using materials provided by Sanrio. I designed the exhibition poster, flyers, brochures, exhibition graphics, and social media materials, as well as the interactive play station, Hello Kitty's Home, with custom props. Additionally, I managed the design and procurement of a custom sticker sheet for the museum shop.
"Pony Friendship is Forever" Exhibition Design
I created the visual and graphic design for the Pony Friendship is Forever! exhibition, including the design of a custom mascot, My Little Leikki, to enhance exhibition communications. I also contributed expertise to content development, and designed and implemented the interactive play station, the Hobby Horse Stable, featuring custom My Little Pony hobby horses. Additionally, I managed the design and procurement of products for the museum shop.
Pedaali ry Branding
I had the pleasure of designing a new visual identity for Pedaali, an association dedicated to museum education. This project was especially meaningful to me because of the vital work Pedaali does to make culture and learning accessible to all. I infused the new identity with the organization’s values, bringing them to life through playful storytelling that reflects their mission and spirit. The result is a visual language that is both engaging and deeply connected to Pedaali’s purpose.
Toy Art Gallery Branding
I designed the brand identity for an exciting new art gallery in Pori – Toy Art Gallery. The concept was built around the theme of playfulness, capturing the gallery’s vibrant, imaginative spirit. The result is a bold and inviting visual identity that reflects the gallery’s unique approach to art and inspires curiosity from the very first glance.
Museo Leikin Ystävät Branding
I created a new brand identity for Museo Leikin Ystävät ry, the Friends of the Museum of Play. The goal was to align the design with the museum’s existing visual style while giving the association its own distinctive voice. I developed a simple yet impactful identity that makes it easier for the association to highlight and support the museum’s valuable work in a clear, recognizable, and engaging way.
Agri-Cola Branding
I designed the brand for a new retail product, Agri-Cola soda. This project included creating the visual identity, logo, catchphrase, imagery and website layout, as well as the layout design for packaging materials. You can view Agri-Cola's website here.
My Little Pop Icons Merchandise
I design and create a wide range of merchandise for the beloved My Little Pop Icons brand. These products are sold through our own online store, as well as in museums and at various events. The merchandise includes textile products, magnets, keychains, stickers, prints, postcards, and mugs.
Museo Leikki Merchandise
I design custom merchandise for Museum Leikki. The collection evolves based on Museum Leikki's needs, and so far, it includes textile products, branded specialty products, postcards, stickers, and tote bags.
Agri-Cola Merchandise
I designed a custom merchandise line for the new retail product, Agri-Cola soda, including its visual brand identity. The collection evolves based on Bayes Helsinki's needs, and so far, it includes textile products, postcards, mugs, and tote bags.
Hello Kitty Merchandise
I designed a sticker sheet for Museum Leikki based on Sanrio's characters, which was sold in the museum shop during the Your Friend, Hello Kitty exhibition.
"From Tokyo to Tapiola" exhibition trailer
I illustrated and animated a trailer for the special exhibition "From Tokyo to Tapiola" for theatrical release. The trailer was presented at the Espoo Ciné Film Festival.
Transformers Questionnaire
I created a stop-motion animation for Museum Leikki to promote the upcoming Transformers exhibition and encourage people to answer questions about their Transformers fandom.
"Peak Experience" teaser trailer
I illustrated and animated a teaser trailer for the upcoming Peak Experience art exhibition for social media.
"From Tokyo to Tapiola" Social Media Video
I illustrated and animated an advertisement for the From Tokyo to Tapiola exhibition for social media.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com