Design
I am an experienced and versatile professional in the visual arts field, with over a decade of experience running my own business since 2009. Through my work, I have gained expertise in areas such as graphic design, illustration, visual design, exhibition design, art direction, social media, communications, marketing, content creation, and photography. Take a look at my latest projects!
“Time Travel Odyssey 1950” Marketing Collateral
I designed print-ready materials for Museum Leikki's Time Travel Odyssey 1950 – Childhood and Youth Before, Now and in the Future -exhibition, including the poster, flyers, brochures, exhibition graphics, and social media content.
"From Tokyo to Tapiola" Marketing Collateral
I designed print-ready materials for Museum Leikki's From Tokyo to Tapiola exhibition, including the poster, flyers, brochures, exhibition graphics, and social media content. All visual assets were exclusively created by me from scratch.
Tokiosta Tapiolaan Exhibition Publication
I had the pleasure of designing and laying out Tokiosta Tapiolaan Exhibition Publication, a book born from the collaborative community curation of Museo Leikki and a dedicated network of hobbyists. This unique publication gives voice to Finnish enthusiasts of Japanese culture, weaving together hundreds of perspectives, memories, and experiences. Inside, you’ll find heartfelt quotes from fans, photographs of collectibles and memorabilia, snapshots of convention culture, and much more – including my own photography created specifically for the book. From lolita fashion lovers to vocaloid fans, from devoted anime viewers to passionate cosplayers – the book celebrates the vibrant and diverse fandom in Finland. More than just a publication, it’s a tribute to the way Japanese pop culture is not only embraced here but reimagined, lived, and made our own.
Graphic Design for Mainoste Print Oy
As the Graphic Designer at Mainoste Print Oy, I create a wide range of print-ready materials. My work includes diverse visual design tasks, such as designing signage, wayfinding systems, maps, stickers, and informational boards. I take pride in delivering high-quality visual content that meets both functional and aesthetic standards.
1950s-Themed Block Play
I designed a 1950s-themed block play area where children can play with wooden buildings and characters, imagining themselves in the heart of Helsinki during the 1950s or the rustic Finnish countryside.
BOB Card Game
I designed and illustrated a Twin Peaks-themed card game called BOB. This playable card game delves into the fascinating families of Twin Peaks. But be careful—if you play, you might end up with a new family member you’d rather avoid!
Japanese Fashion Doll
I created illustrations of Japanese street fashion for Museum Leikki's interactive area in the From Tokyo to Tapiola special exhibition, as well as for museum shop products.
Kaikujat 3 - Book Illustration
I created the illustrations and character designs for the new children’s and young adult sci-fi book series Kaikujat 3 – Pelättyjen paluu.
"From Tokyo to Tapiola" Exhibition Design
I developed the visual and graphic design for the From Tokyo to Tapiola exhibition, including marketing materials. I designed the exhibition architecture, poster, flyers, brochures, exhibition graphics, and social media materials. I also designed a custom mascot, Kiko, to enhance exhibition communication. Additionally, I designed four interactive play stations with custom props. I was also responsible for the design and procurement of products for the museum shop.
“Time Travel Odyssey 1950” Exhibition Design
I created the visual and graphic design for the Time Travel Odyssey 1950 – Childhood and Youth Before, Now and in the Future -exhibition, including marketing materials. I designed the exhibition architecture, poster, brochures, flyers, exhibition graphics, and social media materials including various animations and videos. I also designed props for the interactive play stations.
“Half Acre of History – The Legacy of Winnie the Pooh” Exhibition Design
I created the visual and graphic design for the Half Acre of History – The Legacy of Winnie the Pooh exhibition, including marketing materials. I designed the exhibition architecture, poster, flyers, brochures, exhibition graphics, and social media materials including animations and videos. I also produced and designed props for the interactive play station and products for the museum shop.
"Transformers" Exhibition Design
I developed the visual and graphic design for the Transformers - From Toy to Legend exhibition, including marketing and museum workshop materials. I designed the exhibition architecture, poster, flyers, brochures, exhibition graphics, and social media materials, as well as the interactive play station, Robot Repair Shop, with custom props.
Loistoluokka Branding
Since August 2026, I have been working as a Communications Specialist for the Loistoluokka project at Cultural Centre ARX. I designed Loistoluokka’s visual identity and now help shape how the project is communicated and presented to the public. My role also involves bringing the project, its participants, and the amazing work created along the way to wider audiences. The new visual identity reflects the collaborative and creative spirit of the Loistoluokka project. The cities of Hämeenlinna, Hyvinkää, Kotka and Pori are working together to strengthen the participation of children and young people, develop new approaches to arts education, and bring together schools, artists, city events and participatory light art. Loistoluokka is co-funded by the European Union.
Pedaali ry Branding
I had the pleasure of designing a new visual identity for Pedaali, an association dedicated to museum education. This project was especially meaningful to me because of the vital work Pedaali does to make culture and learning accessible to all. I infused the new identity with the organization’s values, bringing them to life through playful storytelling that reflects their mission and spirit. The result is a visual language that is both engaging and deeply connected to Pedaali’s purpose.
Museo Leikin Ystävät Branding
I created a new brand identity for Museo Leikin Ystävät ry, the Friends of the Museum of Play. The goal was to align the design with the museum’s existing visual style while giving the association its own distinctive voice. I developed a simple yet impactful identity that makes it easier for the association to highlight and support the museum’s valuable work in a clear, recognizable, and engaging way.
Agri-Cola Branding
I designed the brand for a new retail product, Agri-Cola soda. This project included creating the visual identity, logo, catchphrase, imagery and website layout, as well as the layout design for packaging materials.
My Little Pop Icons Merchandise
I design and create a wide range of merchandise for the beloved My Little Pop Icons brand. These products are sold through our own online store, as well as in museums and at various events. The merchandise includes textile products, magnets, keychains, stickers, prints, postcards, and mugs.
Museo Leikki Merchandise
I design custom merchandise for Museum Leikki. The collection evolves based on Museum Leikki's needs, and so far, it includes textile products, branded specialty products, postcards, stickers, and tote bags.
Agri-Cola Merchandise
I designed a custom merchandise line for the new retail product, Agri-Cola soda, including its visual brand identity. The collection evolves based on Bayes Helsinki's needs, and so far, it includes textile products, postcards, mugs, and tote bags.
“Half Acre of History – The Legacy of Winnie the Pooh” Merchandise
I designed merchandise for Museum Leikki's Half Acre of History – The Legacy of Winnie the Pooh exhibition. The collection continues to evolve based on the museum's needs and currently includes postcards, magnets, and stickers.
"Time Travel Odyssey 1950" Videos and Animations
I created and produced a range of social media videos for the Time Travel Odyssey 1950 exhibition across three separate marketing campaigns.
Museo Leikki — EMYA Presentation Video
For the European Museum of the Year Award (EMYA) event, I produced a presentation video introducing Leikki – The Museum of Play and its important work. The video combines footage, storytelling, and original animations created by me to communicate the museum's values, activities, and impact in an engaging and visually compelling way. Footage from 00:13–00:26 and 00:56–00:58 was provided by Leikki – The Museum of Play. All other video content was produced by me.
"Half Acre of History – The Legacy of Winnie the Pooh" animation
I created an animation for the Half Acre of History – The Legacy of Winnie the Pooh exhibition, which was featured throughout the exhibition and used across a range of promotional and communication materials.
Transformers Questionnaire
I created a stop-motion animation for Museum Leikki to promote the upcoming Transformers exhibition and encourage people to answer questions about their Transformers fandom.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com