Brand Design
I’m passionate about transforming a brand’s essence into visuals that are striking, meaningful, and memorable. I love the challenge of balancing creativity with clarity, crafting designs that stand out while staying true to a company’s values. My ability to adapt to different artistic styles ensures each brand identity feels unique and authentic. For me, designing a visual identity is about giving a brand its voice — the moment it truly comes alive.
Loistoluokka Branding
Since August 2026, I have been working as a Communications Specialist for the Loistoluokka project at Cultural Centre ARX. I designed Loistoluokka’s visual identity and now help shape how the project is communicated and presented to the public. My role also involves bringing the project, its participants, and the amazing work created along the way to wider audiences. The new visual identity reflects the collaborative and creative spirit of the Loistoluokka project. The cities of Hämeenlinna, Hyvinkää, Kotka and Pori are working together to strengthen the participation of children and young people, develop new approaches to arts education, and bring together schools, artists, city events and participatory light art. Loistoluokka is co-funded by the European Union.
Pedaali ry Branding
I had the pleasure of designing a new visual identity for Pedaali, an association dedicated to museum education. This project was especially meaningful to me because of the vital work Pedaali does to make culture and learning accessible to all. I infused the new identity with the organization’s values, bringing them to life through playful storytelling that reflects their mission and spirit. The result is a visual language that is both engaging and deeply connected to Pedaali’s purpose.
Memento Branding
I loved designing the brand identity for Memento, a pop-up antique and vintage shop offering carefully curated items dating from the late 1800s onwards. The brief called for a visual identity inspired by Victorian imagery, reimagined with a modern twist. The result needed to be both distinctive and versatile, working seamlessly across the shop’s printed materials, from price tags to other in-store applications, as well as digital channels such as social media.
Museo Leikin Ystävät Branding
I created a new brand identity for Museo Leikin Ystävät ry, the Friends of the Museum of Play. The goal was to align the design with the museum’s existing visual style while giving the association its own distinctive voice. I developed a simple yet impactful identity that makes it easier for the association to highlight and support the museum’s valuable work in a clear, recognizable, and engaging way.
Toy Art Gallery Branding
I designed the brand identity for an exciting new art gallery in Pori – Toy Art Gallery. The concept was built around the theme of playfulness, capturing the gallery’s vibrant, imaginative spirit. The result is a bold and inviting visual identity that reflects the gallery’s unique approach to art and inspires curiosity from the very first glance.
My Little Pop Icons Branding
I created a brand identity for my internationally acclaimed art series My Little Pop Icons, a body of work that playfully reimagines the classic My Little Pony toy through the lens of pop culture. Featuring iconic transformations such as My Little Harry Potter, My Little Darth Vader, and My Little Lady Gaga, the series explores personal branding, consumerism, and diversity in popular culture. The brand design captures the bold, subversive spirit of the sculptures while celebrating their global recognition, from features in Vogue and The Guardian to exhibitions at Art Basel and galleries worldwide.
Agri-Cola Branding
I designed the brand for a new retail product, Agri-Cola soda. This project included creating the visual identity, logo, catchphrase, imagery and website layout, as well as the layout design for packaging materials.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com
Related Designs
My Little Pop Icons Merchandise
I design and create a wide range of merchandise for the beloved My Little Pop Icons brand. These products are sold through our own online store, as well as in museums and at various events. The merchandise includes textile products, magnets, keychains, stickers, prints, postcards, and mugs.
Museo Leikki Merchandise
I design custom merchandise for Museum Leikki. The collection evolves based on Museum Leikki's needs, and so far, it includes textile products, branded specialty products, postcards, stickers, and tote bags.
Hello Kitty Merchandise
I designed a sticker sheet for Museum Leikki based on Sanrio's characters, which was sold in the museum shop during the Your Friend, Hello Kitty exhibition.
Agri-Cola Merchandise
I designed a custom merchandise line for the new retail product, Agri-Cola soda, including its visual brand identity. The collection evolves based on Bayes Helsinki's needs, and so far, it includes textile products, postcards, mugs, and tote bags.