Brand Design
Toy Art Gallery Branding
May 2025 – Jul 2025
for Toy Art Gallery
Adobe Illustrator
I designed the brand identity for an exciting new art gallery in Pori – Toy Art Gallery. The concept was built around the theme of playfulness, capturing the gallery’s vibrant, imaginative spirit. The result is a bold and inviting visual identity that reflects the gallery’s unique approach to art and inspires curiosity from the very first glance.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com
Museo Leikin Ystävät Branding
I created a new brand identity for Museo Leikin Ystävät ry, the Friends of the Museum of Play. The goal was to align the design with the museum’s existing visual style while giving the association its own distinctive voice. I developed a simple yet impactful identity that makes it easier for the association to highlight and support the museum’s valuable work in a clear, recognizable, and engaging way.
Pedaali ry Branding
I had the pleasure of designing a new visual identity for Pedaali, an association dedicated to museum education. This project was especially meaningful to me because of the vital work Pedaali does to make culture and learning accessible to all. I infused the new identity with the organization’s values, bringing them to life through playful storytelling that reflects their mission and spirit. The result is a visual language that is both engaging and deeply connected to Pedaali’s purpose.
Memento Branding
I loved designing the brand identity for Memento, a pop-up antique and vintage shop offering carefully curated items dating from the late 1800s onwards. The brief called for a visual identity inspired by Victorian imagery, reimagined with a modern twist. The result needed to be both distinctive and versatile, working seamlessly across the shop’s printed materials, from price tags to other in-store applications, as well as digital channels such as social media.
My Little Pop Icons Branding
I created a brand identity for my internationally acclaimed art series My Little Pop Icons, a body of work that playfully reimagines the classic My Little Pony toy through the lens of pop culture. Featuring iconic transformations such as My Little Harry Potter, My Little Darth Vader, and My Little Lady Gaga, the series explores personal branding, consumerism, and diversity in popular culture. The brand design captures the bold, subversive spirit of the sculptures while celebrating their global recognition, from features in Vogue and The Guardian to exhibitions at Art Basel and galleries worldwide.