My Little Pop Icons Branding
Jan 2009
Adobe Photoshop
Adobe Illustrator
Procreate
I created a brand identity for my internationally acclaimed art series My Little Pop Icons, a body of work that playfully reimagines the classic My Little Pony toy through the lens of pop culture. Featuring iconic transformations such as My Little Harry Potter, My Little Darth Vader, and My Little Lady Gaga, the series explores personal branding, consumerism, and diversity in popular culture. The brand design captures the bold, subversive spirit of the sculptures while celebrating their global recognition, from features in Vogue and The Guardian to exhibitions at Art Basel and galleries worldwide.
Get in touch
Want to work with me or commission a piece?
kasurinen.mari@gmail.com
Pedaali ry Branding
I had the pleasure of designing a new visual identity for Pedaali, an association dedicated to museum education. This project was especially meaningful to me because of the vital work Pedaali does to make culture and learning accessible to all. I infused the new identity with the organization’s values, bringing them to life through playful storytelling that reflects their mission and spirit. The result is a visual language that is both engaging and deeply connected to Pedaali’s purpose.
Museo Leikin Ystävät Branding
I created a new brand identity for Museo Leikin Ystävät ry, the Friends of the Museum of Play. The goal was to align the design with the museum’s existing visual style while giving the association its own distinctive voice. I developed a simple yet impactful identity that makes it easier for the association to highlight and support the museum’s valuable work in a clear, recognizable, and engaging way.
Toy Art Gallery Branding
I designed the brand identity for an exciting new art gallery in Pori – Toy Art Gallery. The concept was built around the theme of playfulness, capturing the gallery’s vibrant, imaginative spirit. The result is a bold and inviting visual identity that reflects the gallery’s unique approach to art and inspires curiosity from the very first glance.
Agri-Cola Branding
I designed the brand for a new retail product, Agri-Cola soda. This project included creating the visual identity, logo, catchphrase, imagery and website layout, as well as the layout design for packaging materials. You can view Agri-Cola's website here.